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MADD Strategic Plan: 2002-2005 |
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Vision 1--MADD's
goal will be to reduce deaths by an additional 1,250 lives per year and
substantially reduce the number of injuries as a result of alcohol-related
traffic crashes. |
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Objectives:
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Advocate for effective legislation and strengthen
existing laws, regulations and policies at the federal, state and local
levels. |
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Advocate for increased enforcement of laws and
regulations that stop alcohol-impaired driving and prevent
alcohol-related crash injuries and deaths and enhance understanding of
MADD's mission by law enforcement. |
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Advocate for diligent prosecution and effective
adjudication of laws to stop alcohol-impaired driving. |
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Raise awareness and renew the passion within the
general public and key audiences to stop drunk driving. |
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Vision 2--All
victims/survivors of alcohol-impaired driving crashes in need of support
will receive the most beneficial services and effective advocacy. |
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Objectives:
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Do a comprehensive evaluation to determine the
effectiveness of existing services and any gaps in service in order to
develop effective programs and policies and overcome barriers to
implementation. |
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Each chapter, state office and the MADD National
Office will have trained advocates to provide services to each area of
the country or provide a referral to another qualified agency in areas
where MADD is not represented. |
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Raise awareness and educate the public on victim
issues and MADD's victim services. |
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MADD will increase the number of victims/survivors
receiving direct services by at least 10% annually. |
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Reach out to people of color who need MADD's victim
services. |
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Advocate for
effective legislation and strengthen existing laws and policies at the
national, state and local levels that provide more support for victim
issues. |
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Vision 3--MADD
will take a leadership role in protecting youth and society as a whole by
preventing underage drinking. |
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Objectives:
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Reduce the availability of alcohol to those under
21. |
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Delay the average age of drinking onset. |
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Increase youth and adult understanding of the risks
of underage drinking. |
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Reduce traffic fatalities caused by 15-20 year old
drinking drivers by at least 100 per year. |
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Vision 4--MADD
will reflect the face of America and actively achieve its mission among
all races and ethnic communities. |
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Objectives:
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Increase MADD's presence in and services provided
to diverse communities. |
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Increase the number of people of color who serve as
volunteers and employees of MADD. |
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Increase MADD's lifesaving messages to diverse
communities. |
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Vision 5--MADD
will have the volunteer and staff capacity to achieve its mission. |
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Objectives:
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Ensure that MADD's structure and roles of
volunteers and staff effectively advance the organization's goals and
strategies. |
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Increase the volunteer base. |
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Ensure that there is a MADD state office and/or
chapter in all 50 state capitals and top 25 media markets, with at least
a state executive director or chapter executive director in each of the
top 25 media markets. |
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Ensure MADD provides ongoing, effective training
that utilizes a variety of mechanisms (including videos, fact sheets,
how-to guides and online education) to create a base of effective
volunteers and staff members who can achieve MADD's mission. |
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Increase the technology capacity for the MADD
field. |
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Vision 6--Chapters,
states and the national organization will work together to fund MADD's
growing needs to carry out its visions and objectives. |
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Objectives:
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Create a diverse funding base and increase revenues
annually. |
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Provide training to, and ensure teamwork among,
MADD field entities to facilitate increased fundraising. |
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